Benelux & Nordics market entry · Fractional VP Sales

Turn complex enterprise sales
into repeatable revenue

SALESSHARE helps international SaaS and enterprise software companies land and expand in the Benelux & Nordics — not by writing decks, but by owning pipeline, leading deals, and closing the first logos with you.

Hands-on, not advisory From market positioning and value messaging to stakeholder engagement, deal orchestration, and prescriptive selling.
Trusted by global players Helped establish local presence and revenue growth for Oracle, Salesforce, SugarCRM, Coupa, Seal Software & more.
Benelux Enterprise GTM
Sample view · 6-month engagement
SALESSHARE cockpit
New qualified pipeline
€5.2M
+4.1x vs. baseline
Strategic logos engaged
11
Top 200 Benelux enterprises
Sales cycle impact
-28%
From first contact to signature
Next best move
Align CFO & legal around business case & risk in 2 targeted conversations.
Deal coaching Exec access
First-on-the-ground sales leader Discovery & value messaging C-suite stakeholder mapping Playbooks & repeatability
What we do

Sales-as-a-Service with skin in the game

SALESSHARE combines strategic go-to-market thinking with hands-on execution. The focus: design the right approach, then carry the bag until your team is ready to scale.

01 · Market entry strategy

Benelux & Nordics launch plan

We map the opportunity, craft a sharp narrative, and decide where to play — by segment, vertical, and ideal customer profile.

  • Positioning that resonates with local buyers
  • Account lists & territory design from scratch
  • Competitive differentiation vs. local incumbents
02 · Hands-on enterprise sales

Owning pipeline & closing first logos

Acting as your local senior AE / fractional VP Sales, SALESSHARE leads deals from first contact to closed-won.

  • Discovery, stakeholder mapping & value creation
  • Executive conversations, mutual action plans
  • Commercial design & negotiation support
03 · Build for repeatability

From heroic deals to a scalable motion

Once the first wins are in, we codify what works and help you hire, onboard, and coach your own local sales team.

  • Sales playbooks & qualification frameworks
  • Deal reviews, forecasting & pipeline discipline
  • Coaching founders & first sales hires
Who we work with

For ambitious SaaS & enterprise software teams

Typically, SALESSHARE partners with international B2B software companies that:

Series A–C funded Complex, high-value deals Need a first senior seller in-region Want to validate Benelux & Nordics
Patterns we see

Common challenges before SALESSHARE steps in

  • No local senior seller yet, founders are stretched thin across regions.
  • Strong product-market fit elsewhere, but limited traction in Benelux & Nordics.
  • Deals stall with procurement, legal, or the CFO despite positive feedback.
  • Plenty of activity, but not enough qualified enterprise pipeline.
Track record

Experience with global leaders

Before and at SALESSHARE, René helped build and grow territories for established and fast-growing software companies.

Oracle Salesforce SugarCRM Coupa Seal Software
About SALESSHARE

Led by René Appeldorn

A "first-on-the-ground" enterprise sales leader with a track record of building territories from scratch and turning complex propositions into clear, measurable outcomes.

Engagement flow

How a typical engagement works

1

Deep-dive discovery

Understand your product, current GTM, ICP, and strategic goals. Review existing pipeline, messaging, and key accounts.

2

Focused go-to-market plan

Define target accounts, entry points, and a clear narrative for the region. Align on success metrics and engagement model.

3

Hands-on execution

Run outreach, meetings, and deal cycles with your team. Regular deal reviews and board-ready updates.

4

Scale & handover

Translate wins into a repeatable model, then help you hire and ramp your own local team.

R
Founder & Principal
René Appeldorn
Based in the Netherlands
René has spent his career in enterprise software sales roles carrying a quota — not just as an advisor, but as the person responsible for building pipeline and closing deals. He is known for combining strategic clarity with calm, senior presence in the boardroom, helping both founders and buyers make better decisions.
Enterprise SaaS & procurement Go-to-market strategy Complex deal orchestration Benelux & Nordics focus
Client outcomes

What partners value

A few examples of the kind of feedback and outcomes that typically emerge from SALESSHARE engagements. (Real names and company details available in a 1:1 conversation.)

“Within months, we went from ‘we should look at Benelux at some point’ to having strategic deals in advanced stages with exactly the type of enterprises we wanted. René brought structure, focus, and seniority to every interaction.”

“René helped us navigate complex procurement and legal discussions in a way that made both our team and the customer feel in control. The result was a multi-year agreement that set the tone for the region.”

Next step

Share your growth challenge

If you are exploring Benelux or Nordics expansion, or want to accelerate enterprise traction in the region, a short conversation is often the fastest way to understand whether we are a fit.

Use the form or reach out directly via LinkedIn.

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