AI is already absorbing the operational layer of B2B sales — territory design, forecasting, coaching, compliance. What's left is judgement: the architecture only an experienced operator can design, and the discipline to run it. That's what I build, on a fractional basis, for founders who aren't ready for a full-time VP Sales.
You've built early traction through hustle and instinct. But now you're hitting a ceiling—and the path forward isn't clear.
Founder bottleneck
Every deal runs through you. Strategy, product, fundraising—everything waits for sales to be solved.
Inconsistent pipeline
Some months strong, others ghostly. No system. No predictability. Board calls are stressful.
Team underperforming
Reps are active but not closing. High activity, low conversion. Your investment isn't paying off.
No reliable forecast
You can't confidently predict next quarter's revenue. Board meetings require educated guesses.
Unclear positioning
Your ICP and messaging shift with every conversation. No consistency, no clarity.
No playbook
Talent isn't the issue. You're missing the system, cadence, and operating discipline to scale.
SALESSHARE provides fractional VP Sales leadership — designing the commercial architecture first, then finding or becoming the operator who runs it. No premature full-time headcount, no process for its own sake.
Founder-Led Sales
Hustle & instinct
Design the Architecture
Judgement, not guesswork
Find the Operator
Built to run without you
Build a reliable pipeline and forecast you can trust. Stop guessing, start planning with confidence.
Sharpen your ICP, messaging, and qualification logic so your team sells to the right people, the right way.
Install the cadence, accountability, and judgement-based decision-making that makes your commercial team self-sustaining — not just a checklist to follow.
Assess your ICP clarity, funnel health, team capability, and commercial bottlenecks through a structured diagnostic.
Provide fractional VP Sales leadership 1–2 days per week, driving strategy, pipeline reviews, and team coaching.
Design the commercial architecture — playbooks, cadence, and hiring criteria — then hand it to an operator who can run it without you in the room.
Within the first 90 days, founders typically see measurable improvements across their commercial operation.
Pipeline Consistency
Reliable deal flow with predictable conversion metrics
Forecast Accuracy
Board-ready revenue projections based on real data
Team Productivity
Higher win rates and shorter sales cycles
Founder Time Reclaimed
Step back from deal-level involvement to focus on strategy
Investor Confidence
A commercial operation that demonstrates scale-readiness
Scalable Team
Hires are productive from day one with clear playbooks
Choose a time that works best for you. All consultations are confidential and tailored to your specific situation.
A structured 40-minute assessment of your current sales operation, pipeline health, and commercial bottlenecks.
A 20-minute conversation to discuss your growth challenges, explore fit, and answer any questions about the fractional VP Sales approach.
Not sure which fits? Get in touch and we'll recommend the best next step.
AI is already handling the operational layer of enterprise sales — territory design, qualification, forecasting, coaching. That's not a threat to commercial leadership; it's a clarifying force. What's left is judgement: reading a specific room, a specific buying committee, a specific stage of company. That's the part I bring.
Over 20+ years, I've built and led commercial teams at Oracle, Salesforce, SugarCRM, Coupa, Seal Software, and Ivalua — repeatedly deployed as the first senior sales hire to design the architecture and prove it in market, across both traditional B2B SaaS and the new wave of enterprise AI vendors.
Enterprise go-to-market strategy and execution
Building high-performing sales engines from the ground up
Translating product innovation into compelling buyer narratives
Revenue operations and commercial infrastructure
Experience Across
Oracle
Enterprise scale
Salesforce
Platform leadership
SugarCRM
CRM expertise
Coupa
Business spend
Seal AI
AI-driven sales
Ivalua
Procurement tech
Start with a 20-minute Exploratory Call. No pitch, no pressure — just a structured conversation about where your sales engine is today and where it needs to go.